The Power of Content Repurposing // Your Guide to Maximizing Impact and Efficiency
don’t let your content die!
One of the services we offer at Fierce Decorum is content repurposing. We are big advocates of creating a system to make content development easy, and for using our client's content well. It's also true that only a small percentage of your followers see your content, so repurposing should be a strategy in your marketing plan. Think back to that Brittney Spears Pepsi commercial, probably aging myself here, but that sucker was on ALL THE TIME! I still don't drink Pepsi, but I remember that commercial!
I've seen the impact that strategic content repurposing can have on maximizing reach, engagement, and ROI. If content development feels overwhelming to you, including some repurposing can help lighten your content load.
start with a solid foundation
Before you dive into content repurposing, it's essential to lay the groundwork with a solid content strategy. Define your target audience, key messaging pillars, and content objectives to ensure that your repurposed content aligns seamlessly with your brand's voice, values, and goals. Also be strategic on where your posts should live. Which platform(s) do your clients hang out on? Having a clear roadmap will help you stay focused and strategic as you share your content to your followers.
audit your existing content
Next up, take inventory of your existing content assets to identify opportunities for repurposing. Look for evergreen content, high-performing blog posts, videos, infographics, and other assets that can be repackaged, updated, or republished to breathe new life into your content marketing efforts. Don't forget to consider user-generated content, testimonials, case studies, and other valuable assets that can be leveraged to create compelling stories and engage your audience.
don’t get caught in the myth that you constantly need to be creating new. revive and reuse that content!
Repurpose with Purpose
When repurposing content, it's essential to approach it with intentionality and purpose. Don't simply regurgitate the same content across different channels – instead, tailor it to fit the unique preferences and behaviors of your audience on each platform. For example, repurpose a long-form blog post into bite-sized social media posts, create an infographic or slide deck summarizing key points, or turn a podcast episode into a series of video clips. The key is to maximize the value of your content by repackaging it in formats that resonate with your audience and drive engagement.
Harness the Power of Automation
To streamline your content repurposing and ensure consistency and efficiency, consider leveraging automation tools and software. Later and Buffer are great scheduling tools. Use social media scheduling tools to schedule posts in advance, repurpose templates and design assets to create branded graphics and visuals, and automate email newsletters and drip campaigns to keep your audience engaged and informed. By automating repetitive tasks, you'll free up time to focus on creating high-quality content and engaging with your audience.
Organize Your Editorial Calendar
Last but not least, organize your content repurposing efforts with a project management tool or editorial calendar. Use tools like ClickUp, Asana, or Trello to plan, schedule, and track your content across different channels and platforms. Create a centralized hub where you can brainstorm ideas, collaborate with team members, and keep track of deadlines and deliverables. A well-organized editorial calendar will help you stay on top of your content strategy and ensure that your repurposed content is consistently delivered to your audience.
Content repurposing is a powerful strategy for maximizing the impact of your content marketing efforts and reaching a wider audience with less effort.
Fierce Decorum has content repurposing packages, where we do all of this for you! Interested in how we can help? Reach out!
