Fractional Chief of Staff for Creative Founders
you’re done being
chief of everything
You're multi-passionate and creative, brilliant enough to make real money doing the thing you love. Let's build a business that runs on your brilliance, not your bandwidth.
the problem
You're the CEO. You're also everything else.
You're the one who closes the sale, then writes the proposal, then chases the invoice. You're the last set of eyes on everything, because you're the only set of eyes that's ever been on it. You know exactly what needs to happen next, you just haven't had a clear hour to think about it in months.
You've probably already tried to fix it. Hired someone, bought the course, built the system. It didn't stick - and it wasn't a discipline problem. There was nothing to hand over, because it was all still in your head.
None of it is because you're bad at this. You built something that works, and every new thing it needed landed on the only person who could do it. You.
THE SHIFT
Chief of Everything
Approving every deliverable
Answering every question
Deciding alone
IN THE WEEDS
CEO
Setting the standard, not checking the work
Building the team that answers them
Deciding with someone who knows the whole picture
IN THE SEAT
START WITH THE LIFE. THEN BUILD THE BUSINESS THAT CAN HOLD IT.
THE APPROACH
Most people do it the other way around - fix the business, and hope your life improves downstream. I don't.
Not as a nice idea, as a design constraint. One client wanted to work one day a week over the summer so she could be present with her kids. We didn't give her permission to do that. We built the business around it.
Another took three months of maternity leave, fully off, because the business was ready before she was gone.
That's the order it goes in. The life first. Then everything else gets engineered toward it.
THE DIFFERENCE
THE BRAIN AND THE BUILD
You'll usually get offered one or the other. A strategist who leaves you with a plan and no one to run it. Or a team that executes exactly what you tell them, which means you're still the one who has to know.
You get both. I'm in it with you - deciding, prioritizing, holding the whole picture. And I bring people who build what we decide.
Until it holds without you. That's not a nice sentiment, it's the point.
THE PROOF
WHAT THIS HAS ACTUALLY LOOKED LIKE
Founders who tried to hire twice and it didn't stick - until there was finally something to hand over.
Teams that took on materially more work without anyone breaking.
Businesses that kept running through the seasons nobody plans for.
Founders who stopped being the last set of eyes on everything, and stayed that way.
75+ businesses since 2019. Mostly by referral.
THE BUSINESS OUTGREW THE WAY YOU’RE RUNNING IT.
WHEN PEOPLE CALL
Usually you're not in trouble. You're just past the point where doing it yourself works. What got you here - being the one who knows, decides, and handles it - is the exact thing capping what comes next.
Sometimes that's an established business that's grown heavier than the systems holding it. Sometimes it's a new offer or a new lane you can't get off the ground because you're already at capacity. Either way, the fix is the same. Get the work out of your head and into something that runs without you.
The part nobody tells you: this only works if you're ready to let someone in. Not to hand it over and never look at it again, to actually decide alongside someone else. That's the harder part, and it's the one that determines whether any of this sticks.
who this is for
You're a creative person. Not always a creative business. An agency owner, a consultant, a designer, a photographer, a therapist, a studio owner who's outgrown doing it alone.
What matters is how your brain works, not what you sell.
You've been at it five, ten years. Somewhere between $250K and a million. You've got people already, a few employees or a bench of contractors you lean on.
From the outside it looks like it's working. It is working. You're just the only reason it is.
You're not figuring out whether this thing has legs. You're figuring out how to run it without being consumed by it, and you're ready to stop being the only one who owns the business side.
DON’T TAKE MY WORD FOR IT
THE SEAT
I’M THE PERSON WHO KNOWS THE WHOLE PICTURE
Not a piece of it. The whole thing. When you're not in the room, I can answer the question.
That's what a chief of staff does, and it's the seat almost no founder has ever had. Your team knows their part. The people who love you aren't in the business. Nobody's actually carrying it with you.
And I don't do it alone. There's a team behind me who builds what we decide, so the work leaves your desk instead of arriving on it. They're how this gets real, and they're temporary by design.
LET’S GET YOU BACK IN THE SEAT
Tell me what's on your plate and I'll tell you honestly what I'd do about it, whether that's with me or not.
NOT READY FOR THAT?
I write about what I'm seeing in creative businesses. What's working, what's quietly breaking, and what I'd do about it. No pitch.